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Naughty or Nice 2022

Pakistan: Khalda is based in Mirpurkhas, Sindh and has received a small business grant from ARTS Foundation. Tooba Niazi/Oxfam

Published on 24th November 2022

In 2022, brands have been asked to look closely at workers’ wages

This year, brands were asked to commit to conducting a wage gap analysis, which involves calculating the difference between current worker wages and the living wage. Nice brands have made a commitment to conduct a wage gap analysis and the Nicest brands are those that have published their results. Naughty brands are those that haven’t made a wage gap analysis commitment and the Naughtiest brands have failed to keep up with almost all commitments. You can view the Company Tracker to find out more about the progress of your favorite brands.

Demand the Naughty brands pay a living wage

Click the links to the brands’ social media and leave a message asking them to pay a living wage.

Here’s some text you can copy and use:

Hey [brand] –I’m really disappointed to see you on the Naughtiest List and I know you can do better! Will you share the locations of your factories, make a public commitment right now to paying a living wage and start taking some real action? I care about #WhatSheMakes and want the women who make our clothes to be paid enough to live on.

Jeans West is naughty on the naughty or nice list
Zara is naughty on the naughty or nice list

Naughty or Nice at a glance

This is our fifth Naughty or Nice list since 2013. The first year it ran, in the wake of the Rana Plaza disaster, we called on brands to sign onto the Bangladesh accord for safety – all but one of the brands on the tracker have now done this. Thanks to tireless campaigning from workers, Oxfam, and supporters like you, brands have come a long way. You can have a look back on previous lists here:

23 years old Kakoli* lives alone since she started working in the garment factory. She hardly can send money to her parents living in village. She cuts yarn with a target of cut 120 yarns in an hour. With a 8970 Taka salary she hardly can manage her basic needs. Dhaka, Bangladesh. Photo: Fabeha Monir/Oxfam

Stand with the women who make our clothes and demand big brands pay a living wage

Sign the pledge
Bangladesh: Rumi Akter is working as garment workers for three years now. Her target is 1440 pieces in 8 hours. With overtime she gets 10000 taka which is not enough for her living in Asulia. Photo: Fabeha Monir/Oxfam

Join the What She Makes movement

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