Tag: behind the brands

Coca-Cola, PepsiCo and Associated British Foods (ABF) have had varied reactions to Oxfam’s new report exposing land grabs and conflicts in their sugar supply chains, and their need to strengthen their policies as a result. ABF came back fighting. It says it has always been scrupulous in its approach to land ownership; that Oxfam’s call […] Read more »

Too often, the sugar in your favourite food and drinks is sourced by kicking farmers and their families off their land. This leaves people homeless and hungry. But you can change this. Tell Coca-Cola, PepsiCo and Associated British Foods (ABF) to make sure their sugar doesn’t lead to land grabs. The truth behind sugar: anything […] Read more »

By Clancy Moore, GROW Campaign Coordinator On Wednesday 2 October we will launch the next phase of Behind the Brands. The details of this are top-secret until launch, but this exclusive teaser video made by one of our Design for Change volunteers gives you a sneak preview of the campaign to come. Sign up now to […] Read more »

Viral film The Scarecrow raises awareness of the impacts of factory farming on the global food system. A three minute animated video that was released by American restaurant chain Chipotle last week has already been viewed over 5.8 million times on YouTube. The Scarecrow aims to educate people about the global food system and encourages people to […] Read more »

The results are in Over 120,000 people taking action.  The world’s ten biggest food and beverage companies.  And one groundbreaking campaign. Combine these ingredients and what do you get? The beginnings of a significant shift towards a fairer food system for all. Today we are excited to announce the biggest set of changes to the […] Read more »

More sweet news today for chocolate lovers: the biggest chocolate maker in the world, Mondelez International who owns brands like Cadbury, Toblerone and Oreo, has agreed to take steps to address inequality facing women in their cocoa supply chains—thanks to pressure from customers like you. More than 100,000 people around the world joined Oxfam’s campaign, […] Read more »

Here’s an Easter treat for chocolate lovers: proof that no brand is so big it can ignore its customers. A month ago Oxfam launched Behind the Brands with a call to “change the way the food companies that make your favorite brands do business.”  In just a few weeks thousands of tweets were sent to […] Read more »

Last week’s Behind The Brands initiative kicked off with a call for Mars, Mondelez International and Nestle to stop ignoring the women who are working in their cocoa supply chains. Between them, these three companies net more than $45 billion a year in confectionery sales. But throughout their cocoa supply chains – from growers to […] Read more »

There has been a great response to the Behind the Brands launch on Tuesday (Feb 26). Consumers clearly care about the people behind the foods they buy. Thousands of people have taken action; the start we hope of a movement to reverse the 100-year legacy of the world’s ten largest food and beverage companies in […] Read more »

What do Twinings, Toblerone and Twisties have in common? The same as Coca Cola,Cheerios and Cadbury’s, Milo and Vegemite. They’re all made by the ‘Big 10’ food companies, who between them make over $1bn a day. Here at Oxfam we’ve spent a good part of the past 18 months looking at how the world’s biggest […] Read more »