To coincide with the Melbourne UN DPI conference on global health being held in Melbourne during August, Make Poverty History distributed 50,000 copies of a free newspaper to commuters.
EMC (Every Minute Counts) is a tabloid style free newspaper aimed at making the issues surrounding poverty and development accessible to everyone. Whether your interest is in news, celebrities or the astrological form of the stars, there is something for everyone in EMC.
Check out the video of how we went about this massive task, from planning through to the last paper being delivered in to the hot hands of Melbourne commuters.
Big thanks to Marty Smiley and Adam Anderson from YoungBlood Productions for putting together this video!